Alfa Honey 包装 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Alfa Honey 包装

by Antonia Skaraki

Client: Fragiadakis

A' Design Award 銅獎 Winner in 包裝 Category

15,175

Verified Award Winner

Verify Award Status for #141267

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alfa Honey 包装

Fragiadakis家族將對蜂蜜嘅知識同熱愛，轉化成一種「Alpha」嘅體驗。呢個係大自然嘅饋贈，等人哋可以重新開始（Anew）！喺希臘字母入面，「Alpha」係第一個字母，亦都係溝通嘅最初印記。設計團隊專注於呢款產品與眾不同嘅特質，令設計盡量簡約，讓蜂蜜本身嘅品質自己說話。透明玻璃樽配合手寫字體排版，仿似蜂蜜滴落嘅形態。

The Recognition

About the A' Design Award 銅獎

Alfa Honey 包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Alfa Honey 包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Alfa Honey 包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Tags: Packaging design, honey
Design Challenge: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Inspiration: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Project Duration: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas