Jingdezhen Jiushan Creative Co., Ltd. 嘅作品 Noble 16 Zhenxuan 尊尚十六珍萱

由設計師 Jingdezhen Jiushan Creative Co., Ltd. 創作嘅 Noble 16 Zhenxuan 尊尚十六珍萱係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2023

Noble 16 Zhenxuan 尊尚十六珍萱

由 Jingdezhen Jiushan Creative Co., Ltd.

客戶: Guiniang Liqour Co., Limited

包裝類別嘅 A' Design Award 銅獎得獎者

10,642

經驗證嘅獲獎者

驗證設計 #141872 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Noble 16 Zhenxuan 尊尚十六珍萱

《尊尚十六珍萱》係為一款高級白酒而設計嘅包裝。酒瓶沿用經典白酒造型,以黑釉陶瓷製成。瓶身表面運用西式浮雕工藝雕琢出流暢嘅線條與紋飾。瓶頸圖案融合咗中式纏枝花卉同西式卷草紋樣。標籤印製喺金色暗紋紙上。外層彩繪木盒採用仿皮裝裱同燙金工藝。盒內頁面呈現一個風味輪,用以描述酒嘅口感特徵。整體設計旨在融合中西酒文化。

榮譽認可

關於A' Design Award 銅獎

Noble 16 Zhenxuan 尊尚十六珍萱是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Noble 16 Zhenxuan 尊尚十六珍萱將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Noble 16 Zhenxuan 尊尚十六珍萱出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
尺寸同包裝: 148*120*280mm
標籤: Liquor, wine, package design
生產技術: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
設計挑戰: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
研究: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
靈感: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
項目時長: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
操作流程: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
團隊成員: HN LIU
FANG TAI