Meer 即溶咖啡包裝 by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Meer 即溶咖啡包裝

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award 銅獎 Winner in 包裝 Category

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The Design

About Meer 即溶咖啡包裝

新產品的包裝設計不僅是設計的藝術，更是理解顧客需求的藝術。思想並在貨架上與競爭對手競爭。考慮到這些細微差別，Meer 包裝設計將最終產品的質感融入插圖中，以刺激和吸引咖啡愛好者的所有感官。此外，佈局和非常規的字體大小在吸引消費者使用產品方面發揮著重要作用。這個設計的目的是希望對商店的飲料貨架做出重大改變。

The Recognition

About the A' Design Award 銅獎

Meer 即溶咖啡包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Meer 即溶咖啡包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Meer 即溶咖啡包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020