由設計師 Yuanyuan Yang 創作嘅 Q Sky Pilates 品牌形象 係備受推崇嘅 2023 A' Design Award 鐵獎 得獎作品，獲獎類別為 平面設計。
鐵平面· 2023
Q Sky Pilates 品牌形象
客戶: Q Sky
平面 類別嘅 A' Design Award 鐵獎 得獎者
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經驗證嘅獲獎者
驗證設計 #144502 嘅獲獎狀態設計
關於 Q Sky Pilates 品牌形象
Q Sky Pilates係為一間普拉提工作室創作嘅品牌形象設計。字母Q被繪畫成一隻喺天空自由飛翔嘅雀仔，將工作室嘅名稱同輕盈、自由同放鬆嘅感覺連繫埋一齊。呢個單一字母作為獨立圖形使用，同時亦同品牌全名所用嘅字體保持一致。呢個形象設計應用於空間標識、運動服飾、水杯同會員卡上，透過數碼印刷、絲網印刷同刺繡等工藝製作而成。每種物料嘅色彩準確度都經過悉心控制。
榮譽認可
關於A' Design Award 鐵獎
Q Sky Pilates 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Q Sky Pilates 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Q Sky Pilates 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
- 尺寸同包裝
- Size according to specific object application
- 標籤
- Pilates, sports, fitness, sky, bird
- 生產技術
- Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
- 設計挑戰
- There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
- 研究
- Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
- 靈感
- Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
- 項目時長
- Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
- 操作流程
- It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
- 專利
- Trademark holder: Q Sky
- 圖片來源
- Design，Feng Lei，2022
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