Gojaming 果汁包装

由 Qichao An

客戶: Mornice Brand Design

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #144508 嘅獲獎狀態

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設計

關於 Gojaming 果汁包装

Gojaming係一款鮮榨果汁系列嘅包装設計。包装由一個PET膠樽同貼標組成,尺寸為闊70毫米、深35毫米、高200毫米。Gojaming標誌嘅元素被放大,並用作整個包装嘅主要視覺元素,形成統一嘅品牌形象。呢個系列共有三種口味,每種口味都配有同相關水果相襯嘅唔同顏色。顏色同水果元素有助消費者快速辨識每種口味。

榮譽認可

關於A' Design Award 鐵獎

Gojaming 果汁包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Gojaming 果汁包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Gojaming 果汁包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
尺寸同包裝: Width 70 mm x Depth 35 mm x Height 200 mm
標籤: Branding, Packaging,Juice,Colorful,Beverage
生產技術: Label plus PET bottle
設計挑戰: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
研究: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
靈感: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
項目時長: The project started in September, 2021
操作流程: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
圖片來源: Designer:Qichao An,2021.