Mission Sleep Fitness 回顧活動 by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 廣告設計 Competition Category.

銅廣告· 2023

Mission Sleep Fitness 回顧活動

by Jisoo Sim

Client: Eight Sleep

A' Design Award 銅獎 Winner in 廣告 Category

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Verified Award Winner

Verify Award Status for #146802

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Mission Sleep Fitness 回顧活動

八睡眠推出了 2022 年睡眠年：使命睡眠健身。這是「Eight Sleep」的年度回顧活動，會員可以在銀河設計中查看 2022 年的所有睡眠數據。他們的成員將他們的數據作為應用程式中的故事展示，並可以選擇分享他們根據所有健康和睡眠指標收到的獨特頭像。設計師面臨的主要挑戰是以有趣且引人入勝的方式將睡眠和健康數據置於背景中，同時忠於科學並使用足夠簡單的語言讓任何外人都能理解。

The Recognition

About the A' Design Award 銅獎

Mission Sleep Fitness 回顧活動是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mission Sleep Fitness 回顧活動將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mission Sleep Fitness 回顧活動出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado