White Friday 雜誌封面 by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 廣告設計 Competition Category.
鐵廣告· 2023
White Friday 雜誌封面
Client: White Friday Project
A' Design Award 鐵獎 Winner in 廣告 Category
Verified Award Winner
Verify Award Status for #147024The Design
About White Friday 雜誌封面
《White Friday》係為季節性促銷活動而設計嘅主視覺形象，用作宣傳雜誌封面。畫面呈現一堆疊高嘅禮物盒，盒子大小同形狀各有不同，營造驚喜嘅感覺。目標年齡層嘅模特兒被安排喺畫面中央，置身於一個大禮物盒入面，藉此同觀眾建立直接嘅聯繫。呢啲禮物盒表達咗贈予同感激嘅意念。呢個視覺形象旨在引起大眾對活動優惠嘅興趣，從而帶動銷售。
The Recognition
About the A' Design Award 鐵獎
White Friday 雜誌封面是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計White Friday 雜誌封面將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。White Friday 雜誌封面因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
- Inspiration
- the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.
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