Xudong Zhang and Hao Tan 嘅作品 Chaos Pogo 品牌吉祥物

由設計師 Xudong Zhang and Hao Tan 創作嘅 Chaos Pogo 品牌吉祥物係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為廣告設計。

鐵廣告· 2023

Chaos Pogo 品牌吉祥物

由 Xudong Zhang and Hao Tan

客戶: Chaos Pogo

廣告類別嘅 A' Design Award 鐵獎得獎者

16,298

經驗證嘅獲獎者

驗證設計 #147863 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Chaos Pogo 品牌吉祥物

《Wow》係為專注年輕人嘅開放式酒吧品牌Chaos Pogo所創作嘅品牌吉祥物。呢個吉祥物以蜜獾為原型設計，蜜獾呢種動物向來被視為熱情、青春同勇敢嘅象徵。扁平嘅頭型、白色嘅毛髮、鋒利嘅爪同埋獨特嘅尾巴，令呢個角色極具辨識度。堅定嘅眼神配上玫瑰紅色嘅瞳孔，更添一份神秘感。呢種大膽奔放嘅外形，正正反映出品牌嘅文化同個性。以吉祥物為基礎所衍生嘅圖案符號，亦被廣泛應用喺品牌產品之上，藉此加深顧客同品牌之間嘅聯繫。

榮譽認可

關於A' Design Award 鐵獎

Chaos Pogo 品牌吉祥物是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Chaos Pogo 品牌吉祥物將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Chaos Pogo 品牌吉祥物因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
標籤: Pub IP, Brand Image, Mascot, WOW, Youth
生產技術: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
設計挑戰: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
研究: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
靈感: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
項目時長: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
操作流程: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
團隊成員: Xudong Zhang and Hao Tan