Ggaedok 學習補充教材品牌設計 by Miraen Design Team

Ggaedok 學習補充教材品牌設計 by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 教育設計 Competition Category.

銀教育· 2023

Ggaedok 學習補充教材品牌設計

by Miraen Design Team

Client: Mirae-N

A' Design Award 銀獎 Winner in 教育 Category

614,612

Verified Award Winner

Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok 學習補充教材品牌設計

Ggaedok係一套韓語學習補充教材嘅品牌形象。Ggaedok呢個名係韓文詞語Ggaewooja Dokhaeryuk嘅縮寫，意思係喚醒自信同閱讀理解能力。個標誌將品牌名同引號結合埋一齊，揀引號係因為佢哋嘅形狀似韓文嘅子音同母音。設計採用精選Pantone色嘅彩色燙金突顯引號嘅部分，再配合啞面塗層令佢哋更加醒目。詞彙書同閱讀理解書入面印有嘅角色插圖，為學生增添咗學習趣味。

The Recognition

About the A' Design Award 銀獎

Ggaedok 學習補充教材品牌設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Ggaedok 學習補充教材品牌設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Ggaedok 學習補充教材品牌設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works