Spicy Shrimp Soybean Sauce 醬料包裝 by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 包裝設計 Competition Category.
金包裝· 2023
Spicy Shrimp Soybean Sauce 醬料包裝
Client: Shenzhen Orange One Advertising Design Co., Ltd
A' Design Award 金獎 Winner in 包裝 Category
- 39,388
- Verified Award Winner
- Verify Award Status for #149029
The Design
About Spicy Shrimp Soybean Sauce 醬料包裝
香辣蝦醬豆豉醬係一款為蝦醬而設嘅包裝設計。有別於同類產品用強烈搶眼嘅色彩，呢個包裝採取簡約自然嘅風格。外包裝以書法「蝦」字作為主要圖形元素，內罐則貼上簡潔線條插畫嘅標籤。柔軟嘅魚簍造型令產品帶有溫暖自然嘅特質。成套包裝完全冇用不可降解嘅塑膠，減少對河流同土壤嘅傷害。呢個設計亦都希望提升大眾對環境保護嘅意識。
The Recognition
About the A' Design Award 金獎
Spicy Shrimp Soybean Sauce 醬料包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Spicy Shrimp Soybean Sauce 醬料包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Spicy Shrimp Soybean Sauce 醬料包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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