Namito 藝術玩具角色形象 by Ge Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 廣告設計 Competition Category.

金廣告· 2023

Namito 藝術玩具角色形象

by Ge Zhang

Client: Ge Zhang

A' Design Award 金獎 Winner in 廣告 Category

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Verified Award Winner
Verify Award Status for #149033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Namito 藝術玩具角色形象

Namito係一個為商業用途而創作嘅虛擬藝術玩具形象。Namito係一個女仔，有蜜桃形嘅嘴唇、紅色蘑菇髮型同兔仔耳朵形狀嘅頭飾。佢著住紅色連身裙，雙手插喺袋度企住，雙眼閉埋。佢噘起嘅嘴唇形成兩個心形同字母X，象徵住熱愛世界嘅同時拒絕唔好嘅嘢。呢個角色會喺圖片、影片、展覽同印刷品入面出現。Namito嘅目的係減輕精神壓力，並鼓勵人哋做返自己。

The Recognition

About the A' Design Award 金獎

Namito 藝術玩具角色形象是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Namito 藝術玩具角色形象將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Namito 藝術玩具角色形象激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.