Dragon Spirit Chinese Baijiu 酒樽包裝設計 by Yingsong Chen

Dragon Spirit Chinese Baijiu 酒樽包裝設計 by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2023

Dragon Spirit Chinese Baijiu 酒樽包裝設計

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Spirit Chinese Baijiu 酒樽包裝設計

《龍魂》中國白酒是一款中國白酒嘅包裝設計。設計靈感源自南宋畫作《九龍圖》。畫中其中一條龍呈現喺酒樽之上,龍頭以金屬打造而成,將平面嘅圖像轉化為立體形態。金屬龍頭下方配以金色赤水河嘅描繪,恍如巨龍自天而降,傾瀉江水。樽蓋設計仿照皇印,並刻有七方印章。整體設計採用紙張、亞加力膠(PMMA)、玻璃同金屬等物料製成。

The Recognition

About the A' Design Award 銅獎

Dragon Spirit Chinese Baijiu 酒樽包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Dragon Spirit Chinese Baijiu 酒樽包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Dragon Spirit Chinese Baijiu 酒樽包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release