Lay's x Stranger Things 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 限量版設計 Competition Category.
銅限量版· 2023
Lay's x Stranger Things 食品包裝
by PepsiCo Design and Innovation
A' Design Award 銅獎 Winner in 限量版 Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things 食品包裝
樂事 x 怪奇物語係為薯片產品而設計嘅限量版食品包裝。包裝以黑色為底色，紅色同心圓由樂事標誌向外擴散，取代咗慣常嘅鮮黃色。包裝上印有劇集入面嘅怪物，張開血盆大口，仲有爪狀圖案好似捉住個包裝袋咁。怪奇物語嘅標誌倒轉放喺底部，呼應劇集嘅主題風格。一個燃燒緊嘅辣椒同薯片圖案，標示出「勁辣」口味。呢款包裝喺泰國指定門店有售。
The Recognition
About the A' Design Award 銅獎
Lay's x Stranger Things 食品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lay's x Stranger Things 食品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lay's x Stranger Things 食品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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