Lay's More Belgian Really Impossible 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2023
Lay's More Belgian Really Impossible 食品包裝
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #149717The Design
About Lay's More Belgian Really Impossible 食品包裝
Lay's More Belgian Really Impossible 係一款喺比利時發售嘅薯片限量版包裝設計。呢款包裝呈現咗同 Brussels Ketjep 合作開發嘅兩款全新本地口味。比利時消費者獲邀提交具有濃厚本地特色嘅設計概念，得票最高嘅兩個概念被採用並喺包裝上註明設計者名字。呢個做法係回應本地品牌以貼切口味同宣傳訴求佔優嘅零食市場。設計旨在留住 Lay's 品牌現有嘅買家，同時吸引新顧客。
The Recognition
About the A' Design Award 銀獎
Lay's More Belgian Really Impossible 食品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lay's More Belgian Really Impossible 食品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lay's More Belgian Really Impossible 食品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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