Rockstar Spotlight Studios 流動錄音室 by PepsiCo Design and Innovation

Rockstar Spotlight Studios 流動錄音室 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 廣告設計 Competition Category.

銀廣告· 2023

Rockstar Spotlight Studios 流動錄音室

by PepsiCo Design and Innovation

A' Design Award 銀獎 Winner in 廣告 Category

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Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios 流動錄音室

Rockstar Spotlight Studios係一個流動錄音室，專為加州威尼斯海灘嘅遊客同居民打造嘅品牌體驗。呢個裝置包括Unplugged Mood Booth，用嚟向公眾介紹全新嘅Rockstar Unplugged口味。錄音室為新晉音樂人、遊戲玩家同其他創作者提供一個錄音、交流意念同尋找靈感嘅地方。Rockstar嘅品牌形象被轉化成立體嘅室內空間，品牌嘅形狀、色彩同飾面運用喺吸音棉板、燈具裝置、梳化布料同立體壓出嘅標誌面板之上。

The Recognition

About the A' Design Award 銀獎

Rockstar Spotlight Studios 流動錄音室是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Rockstar Spotlight Studios 流動錄音室將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Rockstar Spotlight Studios 流動錄音室是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release