Zhenjiu Zhencang Chinese Baijiu 烈酒包裝 by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2023
Zhenjiu Zhencang Chinese Baijiu 烈酒包裝
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Kweichow Zhenjiu Chanpinzhongxin
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #149755The Design
About Zhenjiu Zhencang Chinese Baijiu 烈酒包裝
珍酒珍藏係一套為中國白酒而設嘅包裝同陳列組合。酒樽安放喺一個形似珍珠貝殼嘅托盤上,呢個造型嘅靈感來自名畫《維納斯的誕生》。整體形態令人聯想到一艘喺波浪上航行嘅帆船。水晶底座雕刻咗一座古老酒坊,並以LED燈光照亮,寓意生產商悠久嘅歷史。作品結合金屬、木材、PMMA(亞加力)同塑膠,打造出一件具收藏價值嘅物品。珍珠主題體現咗品牌高貴同珍稀嘅理念,因為釀酒同珍珠嘅形成都係緩慢嘅過程。
The Recognition
About the A' Design Award 銀獎
Zhenjiu Zhencang Chinese Baijiu 烈酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zhenjiu Zhencang Chinese Baijiu 烈酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zhenjiu Zhencang Chinese Baijiu 烈酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise) - Dimensions & Packaging
- 520mmx250mmx370mm
- Production Technology
- Metal, wood, PMMA, LED light, plastic
- Inspiration
- Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product. - Team Members
- Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu
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