Doritos W and Y 食品包装 by PepsiCo Design and Innovation

Doritos W and Y 食品包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 限量版設計 Competition Category.

鐵限量版· 2023

Doritos W and Y 食品包装

by PepsiCo Design and Innovation

A' Design Award 鐵獎 Winner in 限量版 Category

36,648

Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y 食品包装

Doritos W and Y係一款限量版食品包装设计,专为纪念雷鬼动二人组Wisin and Yandel嘅告别巡演而创作。呢款包装係整套限时推出嘅视觉形象系统嘅一部分。背景采用波多黎各国旗嘅红、白、蓝三色。中央位置放置咗两位歌手嘅黑白风格化照片,旁边配有宣传《La Ultima Mision》世界巡演嘅文字。包装正面显眼位置展示咗Doritos嘅棱角形标志。

The Recognition

About the A' Design Award 鐵獎

Doritos W and Y 食品包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Doritos W and Y 食品包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Doritos W and Y 食品包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release