Lotus Moon Chinese Baijiu 樽裝包裝 by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2023
Lotus Moon Chinese Baijiu 樽裝包裝
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu 樽裝包裝
蓮月中國白酒係一款為中國白酒而設計嘅包裝。酒樽採用半透明磨砂綠玻璃製成，能夠透光，營造出月光嘅感覺。設計靈感源自一首古典詩詞，詩中描述詩人獨酌，舉杯邀月。酒樽底部刻有一個舉杯人像，透過酒液由背面睇仲可以見到一個影子。樽蓋可以重複使用，例如作為香座。包裝尺寸為140 x 140 x 260毫米。
The Recognition
About the A' Design Award 鐵獎
Lotus Moon Chinese Baijiu 樽裝包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Lotus Moon Chinese Baijiu 樽裝包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Lotus Moon Chinese Baijiu 樽裝包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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