Pepsi Black x Digital Shanghai FW 飲品包裝 by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW 飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 限量版設計 Competition Category.

鐵限量版· 2023

Pepsi Black x Digital Shanghai FW 飲品包裝

by PepsiCo Design and Innovation

A' Design Award 鐵獎 Winner in 限量版 Category

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Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW 飲品包裝

百事黑罐 x 上海數字時裝周是為上海時裝周特別打造嘅限量版飲品包裝設計。呢個包裝設計呼應咗活動主題「原創新自然」。一個色彩繽紛嘅圓環環繞住百事嘅標誌,圖案沿單一方向拉伸,寓意時間同空間嘅延展。粉紅色同綠色嘅解構色塊置於黑色背景之上,營造出大膽而富有層次感嘅視覺效果。重疊拉伸嘅圖形營造出數碼故障(glitch)效果,表達虛擬與現實嘅交融。

The Recognition

About the A' Design Award 鐵獎

Pepsi Black x Digital Shanghai FW 飲品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Pepsi Black x Digital Shanghai FW 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Pepsi Black x Digital Shanghai FW 飲品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release