Beidacang Junfei Wine 酒類包裝 by Xingyun Wubai is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 包裝設計 Competition Category.
金包裝· 2023
Beidacang Junfei Wine 酒類包裝
Client: North Okura
A' Design Award 金獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #150537The Design
About Beidacang Junfei Wine 酒類包裝
北大倉君妃酒係一款以玻璃同紙為材料嘅酒類包裝設計。瓶身造型遵循五感設計理論,並參考咗唐代嘅桃花妝。瓶蓋設計成桃花形狀,並以古代鳳釵作裝飾。外盒嘅造型取自漢服嘅交領右衽。喺一體式盒嘅衣領位置融入咗提手設計,令包裝方便攜帶。呢個設計將品牌名稱同中國歷史服飾連繫起嚟。
The Recognition
About the A' Design Award 金獎
Beidacang Junfei Wine 酒類包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Beidacang Junfei Wine 酒類包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Beidacang Junfei Wine 酒類包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
- Dimensions & Packaging
- five senses design
- Tags
- Fashion、Liquor packaging、
- Production Technology
- Glass, Paper
- Design Challenge
- Advance the development of packaging design
- Research
- Based on five-sense design theory, anthropomorphic design.
- Inspiration
- Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.
- Project Duration
- 15.9.2022 Shenzhen
- Operation Flow
- The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.
- Patents
- Shenzhen Jixing Creative Design
- Image Credits
- Shenzhen Jixing Creative Design
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