Galaxy Trail X 中秋節食品包裝 by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2023

Galaxy Trail X 中秋節食品包裝

by Hu Jijun

A' Design Award 金獎 Winner in 包裝 Category

38,252

Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X 中秋節食品包裝

Galaxy Trail X 係一款同天文館合作開發嘅中秋節食品包裝設計。外盒係一個三角形嘅銀色金屬盒，揀呢個形狀係因為佢同太空同通訊有密切嘅聯繫。有別於一般平面鐵盒，盒頂升高咗一厘米，表達突破平面、探索星空嘅願望。內襯以卡紙結構取代塑膠泡沫，用互扣卡榫固定，唔使用膠水。盒身尺寸為361 x 312 x 75毫米。

The Recognition

About the A' Design Award 金獎

Galaxy Trail X 中秋節食品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Galaxy Trail X 中秋節食品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Galaxy Trail X 中秋節食品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /