Gatorade Fuel Rover 樽裝儲存推車 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 廣告設計 Competition Category.
銅廣告· 2023
Gatorade Fuel Rover 樽裝儲存推車
by PepsiCo Design and Innovation
A' Design Award 銅獎 Winner in 廣告 Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover 樽裝儲存推車
Gatorade Fuel Rover係一套為運動隊伍工作人員設計嘅流動樽裝儲存系統。Fuel Rover可以喺場地周圍儲存同運送大量球員用嘅水樽。底座嘅儲物箱可以額外收納一個水樽架、冰塊、補給品或者收集到嘅垃圾。背面嘅功能面板配備三個可以綁緊固定嘅儲物袋，用嚻放訓練用品或者營養師嘅補給品。呢個設計令工作人員唔需要隨身攜帶物品，方便佩喺場邊移動。Fuel Rover係對早期樽裝儲存設計嘅升級版本。
The Recognition
About the A' Design Award 銅獎
Gatorade Fuel Rover 樽裝儲存推車是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Gatorade Fuel Rover 樽裝儲存推車將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Gatorade Fuel Rover 樽裝儲存推車出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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