Barking Good 品牌內容 by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 廣告設計 Competition Category.
鐵廣告· 2024
Barking Good 品牌內容
by Squared
Client: Squared
A' Design Award 鐵獎 Winner in 廣告 Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good 品牌內容
寵物護理已進入新時代。毛孩而家被視為家庭中嘅平等成員，獲得越嚟越多嘅關愛。為一間提供奢華寵愛同頂級護理服務嘅狗狗美容沙龍，開發咗一系列品牌內容，建立全新嘅視覺傳達系統，幫助講述呢個新故事。狗狗擁有各自嘅個性、風格同性格，喺設計中被呈現為值得享受終極寵愛嘅主角。
The Recognition
About the A' Design Award 鐵獎
Barking Good 品牌內容是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Barking Good 品牌內容將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Barking Good 品牌內容因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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