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He Zhuang, Qiu Lina, Wang Bowei and Yu Jun 嘅作品 Langpai Tequ T9 烈酒瓶包装

由設計師 He Zhuang, Qiu Lina, Wang Bowei and Yu Jun 創作嘅 Langpai Tequ T9 烈酒瓶包装 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品,獲獎類別為 包裝設計。


銅包裝· 2024

Langpai Tequ T9 烈酒瓶包装

由 He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

客戶: Chengdu Mind-and-Hand Positioning Co., Ltd

包裝 類別嘅 A' Design Award 銅獎 得獎者

12,228

色彩

設計

關於 Langpai Tequ T9 烈酒瓶包装

朗牌特曲T9係一款高端烈酒嘅瓶身包装設計。半透明噴砂玻璃瓶身設有八個切面同四個切割面,令瓶內酒液更加閃爍生輝。標誌設計結合徽章造型同五穀紋樣,展現高粱、小麥、稻米、糯米同玉米五種穀物。瓶身背面刻有印章圖案,方便持握。T形瓶蓋採用多面體皇冠造型,配以浮雕工藝同格子紋樣。全息鐳射定位紙嘅運用增添色彩效果,同時提升防偽保護能力。

榮譽認可

關於A' Design Award 銅獎

Langpai Tequ T9 烈酒瓶包装是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Langpai Tequ T9 烈酒瓶包装將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Langpai Tequ T9 烈酒瓶包装出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
尺寸同包裝
Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
標籤
Packaging
生產技術
The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
設計挑戰
T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
研究
The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
靈感
The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
團隊成員
He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun

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