由設計師 He Zhuang, Qiu Lina, Wang Bowei and Yu Jun 創作嘅 Shun Pin Lang 480 Blue 饮料包装 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2024
Shun Pin Lang 480 Blue 饮料包装
由 He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
客戶: Chengdu Mind-and-Hand Positioning Co., Ltd
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #152682 嘅獲獎狀態設計
關於 Shun Pin Lang 480 Blue 饮料包装
《顺品朗480蓝》係一款瓶装饮品嘅包装设计。瓶身完全透明,呈圆柱形,几何造型方便手握。瓶身印有蓝色牡丹图案,喺中国传统文化中,牡丹象征繁荣同好运。瓶颈位置运用烫金工艺,加添精细嘅金色纹样。瓶盖上嘅金箔标示咗呢个系列嘅蓝、红同金三个版本。蓝色配色营造出简约优雅嘅外观,亦有助消费者喺货架上一眼认出呢个品牌。
榮譽認可
關於A' Design Award 銅獎
Shun Pin Lang 480 Blue 饮料包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Shun Pin Lang 480 Blue 饮料包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Shun Pin Lang 480 Blue 饮料包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
- 尺寸同包裝
- The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
- 標籤
- Packaging
- 生產技術
- Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
- 設計挑戰
- The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
- 靈感
- Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
- 操作流程
- This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
- 團隊成員
- He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
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