Kurimu Ice Cream 雪糕包裝設計 by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2024
Kurimu Ice Cream 雪糕包裝設計
Client: Lance Francisco
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #158814The Design
About Kurimu Ice Cream 雪糕包裝設計
Kurimu係一款為品脫裝優質雪糕而設計嘅包裝。設計體現咗日式簡約風格,每種口味都配以簡潔嘅插畫。為咗確保堅韌耐用,選用咗耐用紙板作為材質,插畫則以數碼軟件製作而成。印刷方面採用膠印技術,以確保色彩一致,並就功能性測試咗多個原型。簡約克制嘅版面設計令視線集中喺產品本身,同時仍能呈現必要嘅資訊。最終成果彰顯咗品牌嘅工藝匠心特質。
The Recognition
About the A' Design Award 銅獎
Kurimu Ice Cream 雪糕包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kurimu Ice Cream 雪糕包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kurimu Ice Cream 雪糕包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- Dimensions & Packaging
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - Tags
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- Production Technology
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- Design Challenge
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- Research
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- Inspiration
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- Project Duration
- The project started in August 2020 in Manila, Philippines.
- Operation Flow
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- Patents
- Copyright, Lance Francisco.
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