Cats in a Box 傳播設計 by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 廣告設計 Competition Category.

鐵廣告· 2024

Cats in a Box 傳播設計

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award 鐵獎 Winner in 廣告 Category

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Colors

The Design

About Cats in a Box 傳播設計

此設計團隊活動巧妙地將大膽的插圖與愉悅的氛圍相結合，旨在破解新冠肺炎謬誤並推廣領養貓隻。活動以研究主導，發掘社會上的誤解，從而制定具影響力的訊息傳遞及產品線開發策略。透過充滿活力的市場推廣手法及成功的慈善義賣，此活動不僅籌募了資金，更挑戰了社會固有信念，促進建立一個更具知識與更富同理心的社群。

The Recognition

About the A' Design Award 鐵獎

Cats in a Box 傳播設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Cats in a Box 傳播設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Cats in a Box 傳播設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.