Colorful Zhangzhou 品牌產品包裝 by Yangchao Wu

Colorful Zhangzhou 品牌產品包裝 by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2025

Colorful Zhangzhou 品牌產品包裝

by Yangchao Wu

Client: Yangchao Wu

A' Design Award 銀獎 Winner in 包裝 Category

23,653
Verified Award Winner
Verify Award Status for #164285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Zhangzhou 品牌產品包裝

多彩漳州係為城市品牌打造嘅包裝同識別系統。設計涵蓋視覺識別系統、禮品包裝、線下體驗空間同線上生活服務平台。設計以紅色同水仙花作為主題，取材自當地歷史、風俗同建築紋樣。針對月餅、茶葉同紀念品等產品分別開發咗獨立主題。每個盒子闊260毫米、深260毫米、高140毫米。創新嘅包裝結構提升咗運輸過程中嘅保護性，並採用可持續物料。

The Recognition

About the A' Design Award 銀獎

Colorful Zhangzhou 品牌產品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Colorful Zhangzhou 品牌產品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Colorful Zhangzhou 品牌產品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions & Packaging: Width 260 mm x Depth 260 mm x Height 140 mm
Tags: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Production Technology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Design Challenge: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Research: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiration: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Project Duration: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operation Flow: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Team Members: Chief Designer: Yangchao Wu
Image Credits: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.