由設計師 Kikumi Yoshida 創作嘅 Kinokomeshi 包裝設計係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Kinokomeshi 包裝設計

由 Kikumi Yoshida

客戶: Taiai Co.

包裝類別嘅 A' Design Award 銅獎得獎者

14,013

經驗證嘅獲獎者

驗證設計 #164676 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Kinokomeshi 包裝設計

這套釜飯套裝提供戶外用餐體驗，讓您在大自然中品嚐蘑菇風味。包裝上印有愛媛縣山脈的圖像，標誌採用燙金工藝，增添精緻質感。鮮明的色彩靈感源自戶外裝備，在自然環境中格外醒目。堅固的盒子能夠承受米飯和高湯的重量，確保運輸過程中的耐用性。此設計將實用性與大自然的深厚連繫完美結合，使套裝成為追求便利與優質工藝的戶外愛好者的理想之選。

榮譽認可

關於A' Design Award 銅獎

Kinokomeshi 包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kinokomeshi 包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kinokomeshi 包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
尺寸同包裝: 130 mm (W) x 35 mm (D) x 200 mm (H)
標籤: Kamameshi, Japanese food, package design, Japanese food
生產技術: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
設計挑戰: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
研究: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
靈感: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
項目時長: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
操作流程: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
圖片來源: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.