Mua Yik Hand-Picked Series 茶包包裝 by Mua Yik Tea

Mua Yik Hand-Picked Series 茶包包裝 by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2025

Mua Yik Hand-Picked Series 茶包包裝

by Mua Yik Tea

Client: Mua Yik Tea

A' Design Award 鐵獎 Winner in 包裝 Category

10,129

Verified Award Winner

Verify Award Status for #165641

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mua Yik Hand-Picked Series 茶包包裝

「茶苑手摘系列」係一款專為手摘高山茶包設計嘅禮盒包裝。盒身尺寸為225 x 125 x 75毫米,可容納20個茶包。腰封上印有各款茶品嘅資訊,方便顧客輕鬆揀選心水口味。盒面每個圖案都採用撕開式設計,令開盒過程變成一種寧靜嘅儀式感體驗。抽象嘅筆觸同色彩,勾勒出茶葉生長嘅山林意境。包裝盒以大豆油墨印刷於再生紙上,並將塑膠包裝用料減至最少。

The Recognition

About the A' Design Award 鐵獎

Mua Yik Hand-Picked Series 茶包包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Mua Yik Hand-Picked Series 茶包包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Mua Yik Hand-Picked Series 茶包包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
Dimensions & Packaging: 225mm x 125mm x 75mm
Tags: Beverages Packaging, muayiktea, whole-leaf, teabag, natural
Production Technology: Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
Design Challenge: The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
Research: The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
Inspiration: Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
Project Duration: The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
Operation Flow: This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
Patents: Mua Yik Ltd
Team Members: Mua Yik Tea and Mingisland