Grandpa Gui 茶葉包裝 by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2025

Grandpa Gui 茶葉包裝

by Jinxin Liu

Client: Grandpa Gui

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui 茶葉包裝

《桂爺爺》係為一個花草茶品牌設計嘅茶葉包裝。包裝採用啞光特種紙製成,以Pantone專色印刷,並配以壓紋工藝完成。包裝表面印有茶葉入面所含花草嘅插畫圖案。淺色調色盤反映出產品輕盈嘅特質。結構上改良咗傳統嘅飛機盒設計,並結合中國傳統嘅纏繞造型。呢種纏繞方式令生產成本保持低廉,同時令包裝擁有獨特嘅外觀。

The Recognition

About the A' Design Award 銅獎

Grandpa Gui 茶葉包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Grandpa Gui 茶葉包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Grandpa Gui 茶葉包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu