Qishan Saozi Noodles 面條包裝 by Huang Yong is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2025

Qishan Saozi Noodles 面條包裝

by Huang Yong

Client: Qipinfu

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #166486

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qishan Saozi Noodles 面條包裝

岐山臊子麵係一款為中國岐山傳統麵食產品而設計嘅包裝。插畫描繪咗一隻由麵條同蒸氣構成嘅鳳凰,口中叼住一枝辣椒。鳳凰周圍環繞住色彩豐富嘅食材,呼應呢款麵食嘅風味同悠久嘅傳統。鳳凰嘅形象亦令人聯想起同周朝有關嘅當地傳說,將品牌同地域文化緊密聯繫埋一齊。包裝採用白色牛皮紙製作,選用呢種材質係因為佢天然嘅色澤同簡約嘅外觀。字體同標誌部分則採用燙金工藝呈現。

The Recognition

About the A' Design Award 銅獎

Qishan Saozi Noodles 面條包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Qishan Saozi Noodles 面條包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Qishan Saozi Noodles 面條包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
Dimensions & Packaging: 14mmx38mmx200mm
Tags: Qipinfu, Saozi noodles, Qishan Saozi noodles
Production Technology: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
Design Challenge: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
Research: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
Inspiration: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
Project Duration: Xi'an, China
Operation Flow: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
Team Members: Huang Yong
Image Credits: Illustrator/Hu Yunfeng