銀 廣告 · 2025
Gatorade Rookie Bottle 保溫水樽
by PepsiCo Design and Innovation
- A' Design Award 銀獎 2025 in 廣告
- Estimated Number of Design Views: 22,949
- Verification code 39EBF080AB · Verify this award
Colors
About Gatorade Rookie Bottle 保溫水樽
Gatorade Rookie Bottle 係一款專為年輕運動員設計嘅不鏽鋼保溫水樽。細小嘅尺寸令小朋友更容易揸住同飲用。內置嘅手提把手方便攜帶，防撞外殼可以喺跌落時保護個樽。防漏飲管樽蓋減少灑漏。雙層不鏽鋼內膽提供超過24小時嘅保溫效果。呢個設計係根據家長同青少年運動員嘅意見開發，佢哋認為便攜性、耐用性同易清潔係最主要嘅需求。
About the A' Design Award 銀獎
Gatorade Rookie Bottle 保溫水樽是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Gatorade Rookie Bottle 保溫水樽將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Gatorade Rookie Bottle 保溫水樽是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
- Inspiration
- When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.
