由設計師 Nargiza Usmanova 創作嘅 Tels Cargo 品牌形象係備受推崇嘅 2025 A' Design Award 鐵獎得獎作品，獲獎類別為廣告設計。

鐵廣告· 2025

Tels Cargo 品牌形象

由 Nargiza Usmanova

客戶: TELS Cargo

廣告類別嘅 A' Design Award 鐵獎得獎者

51,422

經驗證嘅獲獎者

驗證設計 #172023 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Tels Cargo 品牌形象

Tels Cargo係為一間專注於汽車貨運嘅歐洲運輸公司所創作嘅品牌形象。標誌保留咗原有嘅字體、色彩配置同埋象徵棧板嘅五條紋符號,確保品牌辨識度得以延續。圓形元素代表太陽同光線。Cargo一字入面嘅G同O兩個字母連接埋一齊,寓意流動同運輸。呢個品牌形象應用喺貨車設計、掛曆、辦公用品、賀卡、水樽、袋、掛鐘、展覽攤位同禮品之上。灰色配搭橙色嘅配色方案,營造出現代化同專業嘅視覺形象。

榮譽認可

關於A' Design Award 鐵獎

Tels Cargo 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Tels Cargo 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Tels Cargo 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
尺寸同包裝: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
標籤: Branding, Identity, Graphic design, Logo design, Visual design
生產技術: All advertising product layouts are created using graphic design software.
設計挑戰: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
研究: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
靈感: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
項目時長: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
操作流程: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
專利: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
圖片來源: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk