由設計師 Ningbo Mebox Brand Design Co., Ltd 創作嘅 Shengquan 啤酒包裝係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Shengquan 啤酒包裝

由 Ningbo Mebox Brand Design Co., Ltd

客戶: China Resources Snow Breweries (China) Qinghai Sales Branch

包裝類別嘅 A' Design Award 銅獎得獎者

11,999

經驗證嘅獲獎者

驗證設計 #172352 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Shengquan 啤酒包裝

聖泉係一款受藏族文化啟發嘅啤酒包裝設計。酒瓶以藍色為主調,呼應崑崙山泉水嘅純淨,配以銀色調子,令人聯想起白雪皚皚嘅山峰。傳統藏袍嘅輪廓同吉祥萬字紋圖案,同現代視覺風格互相結合。清晰嘅字體排版同強烈嘅色彩運用,令標籤易於閱讀。標籤同外包裝均採用可回收紙張製成。酒瓶以玻璃製造,瓶蓋則以金屬製成。包裝尺寸為238 x 75 x 75毫米。

榮譽認可

關於A' Design Award 銅獎

Shengquan 啤酒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Shengquan 啤酒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Shengquan 啤酒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
尺寸同包裝: 238mm*75mm*75mm
標籤: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
生產技術: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
設計挑戰: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
研究: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
靈感: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
項目時長: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
操作流程: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
團隊成員: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang