Zhang Gong Lao Jiu 1975 酒類包裝 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2026

Zhang Gong Lao Jiu 1975 酒類包裝

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 酒類包裝

張弓老酒1975係為一款中國白酒設計嘅包裝。整體造型嘅靈感嚟自酒廠園區內生長嘅百年古槐樹。外盒採用環保紙漿製成,樹皮紋理係用壓印工藝而非油墨印刷形成。酒瓶以中國白釉燒製,窯變喺部分位置形成天然紋樣。瓶身表面令人聯想起老窖池歷經歲月嘅磨損質感。包裝尺寸為125乘125乘290毫米。

The Recognition

About the A' Design Award 銀獎

Zhang Gong Lao Jiu 1975 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zhang Gong Lao Jiu 1975 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zhang Gong Lao Jiu 1975 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li