Fenjiu Jujiang Lingqiong 酒類包裝 by Wen Liu

Fenjiu Jujiang Lingqiong 酒類包裝 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2026

Fenjiu Jujiang Lingqiong 酒類包裝

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong 酒類包裝

汾酒巨匠靈瓊係一款中國白酒嘅包裝設計。山形外蓋令人聯想起呂梁山脈——品牌嘅發源地,揭起外蓋就可以攞到入面嘅酒瓶。酒瓶採用小口尖底嘅造型,呢種形態源自大約六千年前中國白酒釀造所用嘅器形。酒瓶以陶瓷手工塑形,並以寶石釉作最後修飾。外包裝採用鉑金水晶同高溫金屬着色工藝。雕塑般嘅造型令作品可以由各個角度欣賞。

The Recognition

About the A' Design Award 銀獎

Fenjiu Jujiang Lingqiong 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fenjiu Jujiang Lingqiong 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fenjiu Jujiang Lingqiong 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li