由設計師 Yiseo Kwon 創作嘅 Episode Conveni 住宅品牌系統係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為廣告設計。

銅廣告· 2026

Episode Conveni 住宅品牌系統

由 Yiseo Kwon

客戶: Sk D&d

廣告類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #179698 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Episode Conveni 住宅品牌系統

Episode Conveni 係一套為住宅服務而創作嘅品牌系統，專注於高效嘅都市生活。品牌識別以「開關掣」作為核心隱喻，令必要嘅服務可以隨時開啟，而唔需要嘅元素則可以關閉。整套系統包括標誌架構、字體同色彩方案，以及一套用於數碼介面嘅圖示語言。指示牌、數碼內容同用戶溝通都遵循相同嘅視覺規則。最終成果具有可擴展性，能夠因應每個地點作出調整，同時保持一致性。

榮譽認可

關於A' Design Award 銅獎

Episode Conveni 住宅品牌系統是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Episode Conveni 住宅品牌系統將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Episode Conveni 住宅品牌系統出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
尺寸同包裝: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
標籤: branding, visual identity, logo system, design system, user experience
生產技術: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
設計挑戰: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
研究: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
靈感: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
項目時長: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
操作流程: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
專利: Copyrights belong to SK D&D Co., Ltd., 2025.
團隊成員: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim