Sinopec Charging Station 品牌形象 by Guangzhou Ace

Sinopec Charging Station 品牌形象 by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 廣告設計 Competition Category.

銅廣告· 2026

Sinopec Charging Station 品牌形象

by Guangzhou Ace

Client: Sinochem

A' Design Award 銅獎 Winner in 廣告 Category

6,998

Verified Award Winner

Verify Award Status for #179976

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinopec Charging Station 品牌形象

中石化充電站係一套為電動車充電站而設計嘅品牌形象系統。標誌靈感源自牡丹圖案,將花瓣、葉同藤蔓嘅生長序列轉化成充電插頭嘅輪廓。藍色到綠色嘅漸變將原有嘅企業色調同可再生能源連繫起嚟。簡化咗嘅形狀喺遠達50米嘅距離都清晰可辨。葉同藤蔓嘅形態被重複運用喺地面標記上,引導訪客。呢個系統涵蓋指示牌、數碼介面、充電器設計同印刷品。

The Recognition

About the A' Design Award 銅獎

Sinopec Charging Station 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sinopec Charging Station 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sinopec Charging Station 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimensions & Packaging: Page size 285 mm x 210 mm
242 pages
Tags: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Production Technology: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Design Challenge: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Research: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Inspiration: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Project Duration: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Operation Flow: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Team Members: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun