Mobility Future Within Reach 品牌傳訊 by Hayato Itakura

Mobility Future Within Reach 品牌傳訊 by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 廣告設計 Competition Category.

銀廣告· 2026

Mobility Future Within Reach 品牌傳訊

by Hayato Itakura

Client: tacto Inc.

A' Design Award 銀獎 Winner in 廣告 Category

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Verified Award Winner

Verify Award Status for #180975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mobility Future Within Reach 品牌傳訊

「觸手可及嘅未來出行」係一個為未來出行教育巡迴活動而創作嘅品牌傳訊項目。核心展品係一座用幼坑瓦楞紙板製成嘅大型立體模型，高1030毫米、闊1456毫米、深500毫米。每一個部件都經過激光切割，再以人手裝嵌而成。互動機關令車輛郁動、建築物亮燈，整個城市透過光影、聲音同動態作出回應。可回收物料呼應可持續發展主題，並幫助小朋友透過遊戲想像未來嘅出行方式。

The Recognition

About the A' Design Award 銀獎

Mobility Future Within Reach 品牌傳訊是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mobility Future Within Reach 品牌傳訊將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mobility Future Within Reach 品牌傳訊是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration