Unou Jikenn, Inc. 嘅作品 Kokorozashi Mirror 企業形象標識

由設計師 Unou Jikenn, Inc. 創作嘅 Kokorozashi Mirror 企業形象標識係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為廣告設計。

銅廣告· 2026

Kokorozashi Mirror 企業形象標識

由 Unou Jikenn, Inc.

客戶: Mitsui & Co., Ltd.

廣告類別嘅 A' Design Award 銅獎得獎者

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驗證設計 #181004 嘅獲獎狀態

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設計

關於 Kokorozashi Mirror 企業形象標識

「志之鏡」(Kokorozashi Mirror) 係為三井物產株式會社而設嘅企業形象標識裝置。呢個標識裝置設於連接公司總部嘅車站通道入面。員工同工作場景嘅相片代表咗十個業務部門,而覆蓋喺影像上嘅手寫訊息就表達咗每個部門嘅志向。通道盡頭豎立咗一面鏡,上面寫有品牌標語「一切由志開始」(It all begins with Kokorozashi)。觀者可以喺鏡中見到自己嘅倒影同埋呢句訊息,從而引發個人嘅自我反思。

榮譽認可

關於A' Design Award 銅獎

Kokorozashi Mirror 企業形象標識是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Kokorozashi Mirror 企業形象標識將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Kokorozashi Mirror 企業形象標識出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
尺寸同包裝: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
標籤: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
生產技術: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
設計挑戰: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
研究: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
靈感: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
項目時長: Published: August 28, 2025 to Present in Tokyo, Japan.
操作流程: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
團隊成員: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
圖片來源: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.