由設計師 Studio Matte 創作嘅 Sprouties 品牌識別係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為廣告設計。

銅廣告· 2026

Sprouties 品牌識別

由 Studio Matte

客戶: Studio Matte

廣告類別嘅 A' Design Award 銅獎得獎者

7,835

經驗證嘅獲獎者

驗證設計 #181183 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Sprouties 品牌識別

Sprouties係一個由農場直送到貓咪嘅貓草品牌，佢嘅配送模式以營養密度同供應鏈透明度為核心。佢係阿聯酋首個提供新鮮、優質貓草嘅品牌。擺脫傳統寵物行業嘅老套形象，其視覺識別採用「自然奢華」概念，將深綠色同精緻嘅奶油色巧妙融合，配以訂製字體標誌。喺字母i入面隱藏咗一個貓咪圖案。項目嘅焦點在於其雙重用途包裝：一個帶穿孔嘅結構性外殼，開箱之後可以變身成為現代室內空間嘅極簡裝飾擺設。

榮譽認可

關於A' Design Award 銅獎

Sprouties 品牌識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sprouties 品牌識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sprouties 品牌識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
尺寸同包裝: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
標籤: pet, cat, wellness, premium, natural, feline, grass
生產技術: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
設計挑戰: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
研究: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
靈感: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
項目時長: 6 months, France and UAE
操作流程: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
團隊成員: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk