Sunday Park 主要功能：品牌識別 by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award 鐵獎 in 廣告設計 Competition Category.

鐵廣告· 2026

Sunday Park 主要功能：品牌識別

by Yian Xiang

Client: Xiang Yian

A' Design Award 鐵獎 Winner in 廣告 Category

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Verified Award Winner

Verify Award Status for #181394

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunday Park 主要功能：品牌識別

Sunday Park品牌識別係專為當代寵物生活時尚領域而開發嘅結構化視覺系統。設計透過嚴謹嘅字體編排、平衡嘅色彩關係，以及可擴展嘅網格邏輯，建立出靈活嘅框架。透過將視覺溫度同正式克制相結合，呢個系統避免咗過度裝飾，同時保持親切易近。佢嘅可適應結構支援喺包裝、印刷同數碼平台上一致使用，幫助品牌維持清晰度同長期嘅視覺連貫性。

The Recognition

About the A' Design Award 鐵獎

Sunday Park 主要功能：品牌識別是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Sunday Park 主要功能：品牌識別將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Sunday Park 主要功能：品牌識別因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026