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Adw Works Exhibition 活動品牌形象設計 by Zhenhao Ou and Sheng Li

Adw Works Exhibition 活動品牌形象設計 by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 平面設計 Competition Category.


銅平面· 2026

Adw Works Exhibition 活動品牌形象設計

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #182089

Colors

The Design

About Adw Works Exhibition 活動品牌形象設計

Adw Works展覽係為亞洲設計週打造嘅活動品牌形象項目,作為中國雄安河北國際工業設計週嘅特色展區。呢個視覺識別系統將色塊、字體排印同圖形疊層互相交疊,形成高飽和度嘅互補色域,象徵文化多元,而過渡漸變區域則寓意融合。幾何構圖喺理性結構同感性表達之間取得平衡。應用範疇包括3米乘5米嘅橫幅、70厘米乘100厘米嘅海報以及多款工作證。

The Recognition

About the A' Design Award 銅獎

Adw Works Exhibition 活動品牌形象設計是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Adw Works Exhibition 活動品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Adw Works Exhibition 活動品牌形象設計出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging
The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags
Visual Design, Event Design, Material Design, Poster Design
Production Technology
The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge
The biggest challenge of this project is printing-related issues.
Research
In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration
This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration
The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow
This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members
Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo

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