Chic Della 面霜禮品包裝 by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2026

Chic Della 面霜禮品包裝

by Jiayi Lu

Client: Chic Della

A' Design Award 銅獎 Winner in 包裝 Category

5,969

Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della 面霜禮品包裝

Chic Della係一款面霜禮品包裝，同蘇州桃花塢木版年畫合作創作。設計將明代木版年畫《花開富貴》嘅牡丹圖案解構重組，以現代幾何風格重新演繹，同時保留咗原版畫鮮明嘅線條同質感。禮盒採用藝術紙配以燙金工藝製作，尺寸為250乘90乘250毫米。呢套禮盒命名為「花顏の秘」，體現咗東方以花養膚嘅理念。

The Recognition

About the A' Design Award 銅獎

Chic Della 面霜禮品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chic Della 面霜禮品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chic Della 面霜禮品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.