All Mies Packaging 手錶包裝 by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2019

All Mies Packaging 手錶包裝

by Walmir Luz

Client: All Mies

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #76499

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About All Mies Packaging 手錶包裝

《All Mies》係一款為手錶而設計嘅包裝。個盒由一系列卡紙層疊而成,中央鏤空出一個錶形凹槽,用嚟擺放手錶。一條幼身橡筋帶嵌入細小嘅凹口位,將各層卡紙固定埋一齊。外層封套包裹住整個核心結構,並刻有品牌標誌。封套可以從背面嘅拉片滑出或打開。當橡筋帶被移除後,各層卡紙便會分離,露出裡面嘅手錶。呢個層疊嘅造型設計靈感,源自模型製作中常用嘅地形模型。

The Recognition

About the A' Design Award 銅獎

All Mies Packaging 手錶包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計All Mies Packaging 手錶包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。All Mies Packaging 手錶包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC