Sheikh El Burger 徽標品牌 by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award 銅獎 in 廣告設計 Competition Category.

銅廣告· 2019

Sheikh El Burger 徽標品牌

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award 銅獎 Winner in 廣告 Category

18,027

Verified Award Winner

Verify Award Status for #76712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger 徽標品牌

在阿拉伯文化中，“謝赫（Sheikh）”一詞描述了他們的感激，公正，謙卑和積極的領導才能獲得的最高排名。這就是我們定位品牌的方式：我們的目標可能涉及的s語，並在他們的日常溝通中直言不諱。 quality語可轉化為質量，傳統和市場領導地位。

The Recognition

About the A' Design Award 銅獎

Sheikh El Burger 徽標品牌是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sheikh El Burger 徽標品牌將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sheikh El Burger 徽標品牌出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.