銀 包裝 · 2020
Yedao Lugui Baijiu 飲品包裝
- A' Design Award 銀獎 2020 in 包裝
- CLIENT: Hainan Yedao Liquor Developemt Co., Ltd
- Estimated Number of Design Views: 29,221
- Verification code 2673B41231 · Verify this award
Colors
About Yedao Lugui Baijiu 飲品包裝
椰島鹿龜酒係一款嚟自中國南部海南省嘅白酒品牌包裝設計。玻璃樽正面以插畫形式呈現海南八大著名景點，樽頸標籤就用唔同顏色區分開嚟。外盒採用亞加力膠同紙質製成，令入面繪有插畫嘅酒樽可以清晰睇到。盒身運用咗燙金同絲印工藝，酒樽就以烤花工藝完成。簡潔嘅藍色配色反映咗海南本地嘅文化同旅遊特色。
About the A' Design Award 銀獎
Yedao Lugui Baijiu 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Yedao Lugui Baijiu 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Yedao Lugui Baijiu 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
- Dimensions & Packaging
- The packaging box size is 325mm in length, 326mm in width and100mm in height.
- Tags
- Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
- Production Technology
- The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
- Design Challenge
- The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
- Research
- The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
- Inspiration
- The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
- Image Credits
- Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
