Wen Liu and Jiayi Sun 嘅作品 Happy Ginger Ale 飲品包裝

由設計師 Wen Liu and Jiayi Sun 創作嘅 Happy Ginger Ale 飲品包裝係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

Happy Ginger Ale 飲品包裝

由 Wen Liu and Jiayi Sun

客戶: Shenzhen Oracle Creative Design Co., Ltd

包裝類別嘅 A' Design Award 銀獎得獎者

29,817

經驗證嘅獲獎者

驗證設計 #88703 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Happy Ginger Ale 飲品包裝

Happy Ginger Ale係一款以鋁罐包裝嘅薑味飲品包裝設計。每個罐長115毫米、闊66毫米、高66毫米。主視覺係手繪插畫，畫咗四個角色，分別叫做Ginger Man、Ginger Lady、Ginger Grandma同Ginger Kid。呢四個人物代表男人、女人、長者同細路。每個角色都攞住一罐飲品，露出滿足嘅表情。簡單而生動嘅風格旨在建立情感連結，邀請消費者品嚐薑味。

榮譽認可

關於A' Design Award 銀獎

Happy Ginger Ale 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Happy Ginger Ale 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Happy Ginger Ale 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
尺寸同包裝: The packaging size is 115mm in length, 66mm in width and 66mm in height.
標籤: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
生產技術: The design material is made of aluminum can.
設計挑戰: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
研究: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
靈感: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
項目時長: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
操作流程: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
團隊成員: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
圖片來源: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018