33 and Branding Co., Ltd. 嘅作品 Bionyalux 護膚包裝

由設計師 33 and Branding Co., Ltd. 創作嘅 Bionyalux 護膚包裝係備受推崇嘅 2020 A' Design Award 白金獎得獎作品，獲獎類別為包裝設計。

白金包裝· 2020

Bionyalux 護膚包裝

由 33 and Branding Co., Ltd.

客戶: Bionyalux

包裝類別嘅 A' Design Award 白金獎得獎者

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經驗證嘅獲獎者

驗證設計 #89695 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Bionyalux 護膚包裝

在新的護膚產品中恢復皮膚的理念與蔗渣回收，環保和生態理念的零負擔相吻合。根據30天皮膚改善治療過程中60天食品級有限保質期的產品特性，選擇30和60作為產品的視覺識別符號，並分為三個使用階段1,2， 3已融入願景。

榮譽認可

關於A' Design Award 白金獎

Bionyalux 護膚包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Bionyalux 護膚包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Bionyalux 護膚包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
尺寸同包裝: Width 310mm x Depth 120mm x Height 100mm
標籤: Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
生產技術: The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
設計挑戰: In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
研究: In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
靈感: Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
項目時長: The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
操作流程: Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging.
專利: Copyrights belong to 33 and branding, 2019.
團隊成員: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao
圖片來源: Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.